1. Not preparing to show your home in the right light. It’s critical to make sure when you are getting your home ready to sell that you put items in the right place. Don’t have too much clutter; arrange furniture so the rooms flow. If you don’t have the right furniture the best bet is to place staging in place of your furniture. Remember you are looking to get top dollar.
2.Doing a minor home improvement before selling might make sense.
If you have a ½ bath and have room to make it a ¾ bath to increase your selling price or a kitchen renovation to get more money, doesn’t that make sense? Yes! But don’t get carried away by doing too big of a renovation.
3. Not hiring an agent. So many people think they can do what an Agent/Broker can do. Are you willing to go through all the steps t get top dollar and then you don’t deal with an action in the right order or miss a timeframe that jeopardizes the deal, it’s critical that you have someone that can represent you to explain all the details. Studies have shown that hiring an Agent/Broker, you’ll get your money worth and it will eliminate a lot of headaches. Hire a professional to do a professional job.
4. Putting too high of a sale price. Wanting to get top dollar is everyone’s dream, but setting too high of a sale price can hurt in more than one way. It will keep the house on the market longer, the first two weeks is when your house sees a lot of action and people. When a house is on the market longer than a couple of weeks, then buyers believe they can get a bargain or low ball an offer. It’s key to get a BPO, (Brokers Price Opinion) this will provide an price with comps so you can make the right decision on the pricing.
5. Not hiring the right agent. You may have a friend or you see a truck that says “Use this truck for free when Moving, hire me” you get a postcard that says discounted fees or free staging. Do you want to think about discount people when selling your home? You want the right person and the one that thinks outside the box, has great opinions and options to sell your home.
6. Not exposing your home to the masses. When interviewing the agents, what is the agent going to do for marketing? Is she/he going to market to thousands of local agents, what about a Brokers open and open houses for the masses? Email marketing, Video tours on the Internet. Neighborhood mailer about the home. If the neighbors love the neighborhood, they’ll tell their friend about the great neighborhood, SOLD!
7. Putting restriction on the buyers, not letting buyers access the home. Some sellers, believe they know better than the agent, so they restrict the agent from showing the home, not allow agents market the home strategically. The right agents know how to go to market and know how to sell your home, let the professionals do their job.
8. Sellers should not be in the home while showing are happening. Several of my clients wanted to show the potential buyers their home, they felt they knew what to show buyers and they wanted to be there for the showings. This is a big No-No. Buyers and sellers should not be together, buyers want to feel free to talk about the house what they like and don’t like. They may want to do a remodel and the sellers can’t imagine why someone would want to change their home. The best scenario is to have the sellers out of the home during any showing and any open or brokers open. If they forget something, oh well they can come in after the showings. Believe you want top dollar, this will shoot them in the foot if they are there while a showing is going on.
These are the main items that can help get you on the right rack for positioning your home with the right agent, maximizing your return and getting maximum exposure. If you are in the Seattle and surrounding areas and you would like to discuss how we Tom Fine could help you, contact Tom today. Todays market is hot for sellers, positioning your home can potentially get more than market value. Have fun selling your home.